About Me
With a passion for digital projects, I have cultivated a diverse skill set across software engineering, business analysis, and digital project management. This journey has equipped me to transform ideas into effective solutions, seamlessly guiding projects from inception to launch. I excel in collaborating with cross-functional teams to create user-friendly systems, apps and websites that align with business goals. Each role has deepened my understanding of the digital landscape, and I’m excited to leverage this experience to deliver impactful results in future projects!
My Professional Experience
My professional work journey
BNP Paribas Arval

Mar. 2023 – Sep. 2023 | Paris, France
Digital Project Manager
Joining Arval’s ‘Corporate Digital Strategy’ team, whose main mission is to define the vision for digital user journeys, place clients at the center of digital projects, and support Arval’s 29 countries (France, UK, Germany, Spain, Italy, etc.) in their digital activities using Drupal CMS. My main responsibilities as a Digital Project Manager include :
• Lead A/B testing initiatives in collaboration with the UX team to enhance user experience.
• Assist and provide technical support to users across 29 countries in configuring the Drupal CMS backend: Resolve their encountered issues, integrate and update new functionalities.
• Track and prioritize the backlog and JIRA tickets in collaboration with the IT team.
• Update, create, and test functionalities in UAT and PROD environments.
• Training sessions and creating technical support documentation for users.
• Animating the community of marketing managers through the exchange of best digital practices and benchmarks to promote Arval’s brand positioning across the world.
Group Pomona

Apr. 2022 – Sep. 2022 | Paris, France
Business Analyst
Build an analysis tool for the HR team to monitor and evaluate the effectiveness of the training programs presented on their elearning platform “LMS Académie Pomona”, with the goal of optimizing and improving content and teaching methods.
Environment and tools used: Power BI, Talend, API 360learning, Postman, and MySQL.
• Create the data modeling for the project.
• Collaborate with the Talend team to extract the data.
• Build the dashboard to visualize the results.
• Weekly meetings with the HR team to ensure each development meets the requirements.
Ntopia

2018 – Feb. 2021 | Rabat, Morocco
Software Engineer
During my Five years of studies as computer enginer student I was exposed to a wide variety of Computer Engineering subjects alongside projects and internships, that provided me with a strong footing in this field. I began my career as a software engineer, where I became involved in, discovered, and grew to love the world of software engineering through real projects. My key responsibilities consisted of:
• Analysis and qualification of client needs.
• Collaborate with the IT team on the design, development, and optimization of IT systems.
• Data collection and analysis related to projects.
• Implementation of testing plans and monitoring procedures to ensure the proper functioning and compliance of applications.
• Writing of technical reports.
• Training users on new applications and ensuring their ongoing development.
EDUCATION
My education journey
Master 2 Business Intelligence
IAE - School of Management
Sep.2021 – now. 2024 | DIJON, FRANCE
An internationally oriented Master’s program that focuses on Business and Technology. It aims to train future leaders to manage projects as a whole, be able to understand the different aspects (organisational, human, financial, social and technological) related to the deployment of a strategic project.
Main Coursework: Information System & Data Analysis, Project Management, Marketing, Strategy, Human Resources, Economics, Financial & Management Accounting, Business Games.
Computer Engineering
VINCI, School of Computer Engineering and Telecommunications Networks
Sept. 2012 - Oct. 2017, Rabat, Morocco
The Computer Science Engineering degree, is a 5-year program offered by VINCI, and is designed to train future engineers to become broadly versed in digital technology. It equipped us to tackle and steer the digital transformation in a wide variety of organizations and industries.
Main Coursework: Probability & Statistics, Algebra, Data structures & Algorithms, OOP (Object Oriented Programming), Data Modelling, Databases, Web Apps Development, Compilers, Operating System, Artificial intelligence and BI .
Skills
Skills, tools, and technologies that I work with

Project Management Tools & Methodologies
Agile (Scrum, Kanban), Waterfall, V, Jira, Confluence, Trello, MS Project.

Programming Languages
SQL, C/C++, Java, R, Javascript, HTML, CSS, ASP.Net.

Data Visualization
SSRS, Power BI, QlikView

Data Integration
SSIS, TALEND, Power Query

Web & Design Tools
HubSpot, WordPress, Drupal, SEO, Google PageSpeed Insights, Semrush, Google Tag Manager, Figma, Adobe Photoshop, Canva

Databases
Microsoft SQL Server, MySQL, Oracle.
Certification & Courses
Certificates and extra courses that I have taken on my learning journey.

Agile Project Management Certification by Google

Business Communication Certification by HP

Product Roadmapping Certification (PRC) by Productboard

Scrum Foundation Professional Certification SFPC